Augment Your Ad in AJP 

We are offering companies the opportunity to energise their  Australian Journal of Pharmacy advertisement with the new HealthVU Augmented Reality app .

Your  advertisement will spring to life with your product video and provide readers with the opportunity to connect with your existing online information.

To make this opportunity a reality you will need to:

  • Add a small HealthVU “call to action” to your advertisement
  • Supply a suitable video to be shown when your print advertisement is “triggered”
  • Be an innovator

Dean Millington | ANTIDOTE Marketing

ONBOARDING | Let’s make life really hard for new employees ! 

We never start out trying to make life difficult for our new team members but by the time every department has had a little piece of them their new company can seem like a maze of processes, policies and passwords.

Imagine launching your new recruits on the right trajectory by providing all the key information they need, on a device they know and love, their phone.

Your new staff can simply download the LAUNCH PAD app, tap in their role password and they immediately have access to all the position specific information needed to make them a success in their new role.

Welcome videos, industry information, company profile, policy library, online forms, presentations and much more customised to your needs and your company content in a simple intuitive format.

Take a few moments to view the short video below


Dean Millington | ANTIDOTE Marketing

HOLOGRAMS in The Australian Journal of Pharmacy? 

Through the power of Augmented Reality “HOLOGRAMS” are now appearing in The Australian Journal of Pharmacy. Check out the video below to see the new HealthVU app energising the pages of AJP.

ANTIDOTE Marketing can transform your brand using the power of Augmented Reality to energise your promotional materials, print advertising, point of sales materials and packaging with video and 3D experiences.

Dean Millington | ANTIDOTE Marketing

Medical Apps in Weeks not Months 


Medical app development can be a long and arduous task even after a solid need has been identified within your healthcare professional target group.

The process generally looks something like this:

STEP 1: Identify the customer need

STEP 2: Create an App concept

STEP 3: Develop the App

STEP 4: Gain Medical Approval

STEP 5: Launch your App

STEP 6: Promote your App


  • Time
  • Cost
  • Capability
  • Internal Approval


The time and cost of customised app development has given rise to the sponsored app.

The sponsored app is an existing app that is already valued by healthcare professionals and provides sponsor pharmaceutical companies with the opportunity to brand the app for use with their specific target clinicians. These apps can often be ready for promotion within weeks and many with have a significant number of existing users.


MedSketch – Interactive patient counselling apps (RheumoSketch, NeuroSketch, OsteoSketch, VisionSketch, SurgiSketch)

iAbstracts – access to 22 million clinical abstracts in the palm of your hand –

PBSCode – Australian PBS prescriber codes at your fingertips –


Dean Millington | ANTIDOTE Marketing