Medical app development can be a long and arduous task even after a solid need has been identified within your healthcare professional target group.
The process generally looks something like this:
STEP 1: Identify the customer need
STEP 2: Create an App concept
STEP 3: Develop the App
STEP 4: Gain Medical Approval
STEP 5: Launch your App
STEP 6: Promote your App
- Internal Approval
THE SPONSORED APP SOLUTION
The time and cost of customised app development has given rise to the sponsored app.
The sponsored app is an existing app that is already valued by healthcare professionals and provides sponsor pharmaceutical companies with the opportunity to brand the app for use with their specific target clinicians. These apps can often be ready for promotion within weeks and many with have a significant number of existing users.
MedSketch – Interactive patient counselling apps (RheumoSketch, NeuroSketch, OsteoSketch, VisionSketch, SurgiSketch)
iAbstracts – access to 22 million clinical abstracts in the palm of your hand – www.iabstracts.com.au
PBSCode – Australian PBS prescriber codes at your fingertips – www.pbscode.com.au
Dean Millington | ANTIDOTE Marketing